Quality begins from the ground up.
Preparing your surface is the most critical task of any tile or stone installation. Custom Building Products offers you one source for the needs of virtually any job.
The foundation of precise tile and stone setting.
Whatever the application, CUSTOM® offers the broadest line of tile and stone setting materials in the industry to give the exact performance your job demands.
Tile grout with dependable performance and color.
Look for tile grout with rock-solid durability, consistency and the largest color palette with Custom. Our grouts are easy to work with yet deliver hard, dense joints.
Care & Maintenance
Stains can RUIN Stone & Tile.Protect Yours Now!
Stains on stone, tile or grout happen easily - and can leave permanent stains. Protect your surface against both oil-based and water-based stains with the right sealer.
Professional Solutions for Professional Results
Offering the largest selection of Sealers, Cleaners, Problem Solvers, Grout Colorant and Stone Restoration products, we provide professionals with the right tools and solutions; making us the #1 Contractor Preferred Manufacturer of Sealers and Cleaners.
CustomTech Flooring Prep
Designed for your floors.
CustomTech – the industry’s leading collection of technologically-superior, easy-to-use, professional grade subfloor preparation products designed for all types of floor coverings.
Tools & Accessories
Precision demands the best.
SuperiorBilt® Tools are professionally preferred for tile, stone and floor covering installations.
Reference Library : Case Studies : Glamorous Art Deco Casino Wows with Tile Installation System from CUSTOM
The Hollywood Casino Jamul, near San Diego, Calif., brings the classic style and glamour of 1930s art deco to life. With 40 different kinds of natural stone, porcelain and glass tiles setting the stage, visitors are instantly immersed in the Golden Age of Hollywood. High performance installation products from CUSTOM were carefully selected to ensure lasting performance of the extensive tile throughout the venue.
Tile contractor FA International Stone Company (FAI) and general contractor C.W. Driver both have a background building high-end gaming and hospitality projects. FAI recommended the use of a full CUSTOM tile installation system for leveling floors, providing crack isolation, bonding tile and grouting.
“We only use what works, so we’ve been using CUSTOM for over 20 years. We requested a full system to ensure quality and a system warranty,” offered Shawn Smedley, project manager with FAI. “CUSTOM offers the perfect products for any condition.”
Large and Heavy Tile
Luxurious looking large format porcelain and natural stone tile abounds, as you might expect in these elegant surroundings. As casino guests enter the valet lobby, they will encounter the craftsmanship of intricately patterned, inlaid marble and granite medallions that evoke a more sophisticated era. Apart from the extensive inlay work, the majority of the natural stone and porcelain tile was installed in 18" x 18" and 24" x 24" formats.
To help protect these tile assemblies, floors were treated with CUSTOM’s ready to use, liquid-applied crack isolation solutions. FractureFree® Crack Prevention Membrane was roller-applied to meet ANSI A118.12 for crack isolation and was ready for tile setting in only two hours. Intermittently wet areas like bathrooms received waterproofing with RedGard® Liquid Waterproofing and Crack Prevention Membrane. Elastomeric RedGard exceeds ANSI A118.10 and ANSI A118.12, provides monolithic moisture protection, bonds directly to drain assemblies and achieves an extra heavy duty service rating. Both FractureFree and RedGard liquid membranes isolate cracks from horizontal substrate movement up to 1/8" (3 mm).
Tile setting and grouting
MegaLite® Ultimate Crack Prevention Large Format Tile Mortar was used for setting the signature ¾" natural stone slab medallions as well as stylish 2" x 8" and 2" x 4" glass tile on walls and ceilings. MegaLite offers the ultimate in bond strength for the most demanding or hard-to-bond installation requirements. This lightweight mortar is capable of non-slump, medium-bed use and exceeds ANSI A118.5TE for exceptional performance on walls.
“There is nothing that bonds like MegaLite!” said Smedley. “With this product, CUSTOM provides a great service to the industry.”
Other natural stone tiles and porcelain of all sizes were set with the VersaBond® family of mortars. VersaBond-LFT Professional Large Format Tile Mortar was used for all of the large format material. Versabond-LFT is a polymer-modified medium bed mortar for use with large and heavy tiles. This is a non-slumping formula designed to help prevent lippage, and can be applied to 3/4" (19 mm) thick on horizontal applications.
A majority of the tile at the Hollywood Casino was grouted with Fusion Pro® Single Component® Grout. Revolutionary Fusion Pro is the patented stain proof and color perfect grout that requires no sealing. Its unique formula is ready to use and the creamy texture proved easy for FAI’s installers to spread and clean.
“Fusion Pro was chosen for its stain resistance as well as cost savings over installing epoxy grout,” explained Smedley.
To protect tiled surfaces from greasy spills, the food court was grouted with CEG-IG 100% Solids Industrial Grade Epoxy Grout. CUSTOM’s industrial epoxy formula delivers high chemical and temperature resistance for use in harsh environments, such as commercial kitchens. Lightweight Prism® Color Consistent Grout was applied to bathroom tile because it cures quickly and does not contribute to efflorescence. Prism is designed to control the hydration process and will not mottle or shade in the grout joints regardless of humidity.
Before any of the large format tile and stone was installed, FAI had to ensure an extremely flat subfloor. When unexpectedly high levels of moisture were discovered in the concrete slab, the project also required moisture mitigation prior to installing any leveler. Fortunately, FAI had already chosen to partner with CUSTOM on a flooring preparation system.
Rouse Company was engaged to bead-blast the surface and apply the initial CustomTech preparation products. TechMVC™ Moisture Vapor and Alkalinity Barrier was used to control moisture vapor transmission from the slab. This is a solvent-free, 100% solids epoxy that can be applied on slabs measuring up to 100% RH. TechMVC covers concrete with a single coat and dries in about 5 hours.
Subfloors were then treated with TechPrime™A Advanced Acrylic Multi-Surface Primer to prepare the surface for application of self-leveling underlayment. TechPrimeA seals both porous and non-porous surfaces, including TechMVC, and improves the bond of the underlayment to the subsurface.
TechLevel™ 150 Premium Calcium Aluminate-Based Self-Leveling Underlayment was chosen for its strength, durability and superior surface qualities. This quick setting underlayment can be applied up to 1.5" (3.8 cm) thick in one pour and seeks its own level in minutes. Formulated to have excellent compressive strength, TechLevel 150 achieves greater than 4,300 psi for high traffic commercial applications such as a busy casino.
“The system worked great. We are very happy with the TechMVC moisture control,” said Smedley. “CUSTOM’s team is super helpful and makes it easy to achieve project necessities,” he added.
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